Today marks the start of a new chapter in cat rescue. After months of preparation, planning, and passionate work behind the scenes, we’re thrilled to officially welcome you to Gilu—a brand and a mission powered by love, purpose, and action. 💛

Gilu is more than a name. It’s a movement built on a single belief: every cat deserves a chance at a safe, healthy, and loved life. And we’re making that happen through two interconnected platforms:

GiluFunds: A Smarter Way to Save Lives

GiluFunds is a nonprofit platform created to solve the stray and feral cat crisis through a sustainable, long-term strategy. While many organizations focus solely on TNR, we know the problem requires more. That’s why we’re committed to a three-pillar approach:
• Finance: Ongoing funding for TNVR and emergency care through our donor-supported FAN Campaigns.
• Education: Community outreach, resources, and tools to empower people to act compassionately and responsibly.
• Legislation: Advocacy for local and state policies that protect cats and prevent future suffering.

We also created the Purr-sistence Fund—a monthly donation program that starts at just $1 per month. It’s our way of building sustainable support for the people on the ground: the rescuers, fosters, trappers, and vets making miracles happen every day.

GiluCats: Where Style Meets Purpose

GiluCats is our sister brand: a lifestyle store for cat lovers who want their purchases to mean something. Every design tells a story. Every product sparks a conversation. And 15% of every sale funds rescue efforts through GiluFunds.

From hilarious tees to heartfelt gifts, our debut collections—Kitten Season and Father’s Day—celebrate the humans who care and the cats who inspire us.

Did you know? Each product features a QR code that connects you to real stories and resources on cat welfare. Because looking good and doing good should always go hand in paw.

Why We Need You

The stray cat crisis won’t be solved by a single rescue or campaign. It takes a village—of advocates, adopters, donors, volunteers, and people like you.

Here’s something to consider:
• Over 45 million households in the U.S. have at least one cat.
That’s tens of millions of cat lovers across the country.

If just 5% of America’s cat lovers enrolled in the Purr-sistence Fund and gave $1 a month, we’d unlock over $20 million per year in sustainable funding for cat rescue initiatives nationwide. That’s enough to transform the lives of thousands of cats—and fuel the volunteers and organizations doing the work.

So yes, your $1 matters. When combined with the power of community, it becomes something extraordinary.

Not Just Promises—Proof

We know we’re not the only brand out there claiming to help cats. You’ve probably seen other websites that say a portion of proceeds goes to “shelters” or “rescue groups.” But often, that’s where the story ends. No details. No updates. No transparency.

At Gilu, we do things differently—because this isn’t a marketing tactic. It’s our mission.

Whether you’re donating through GiluFunds or shopping at GiluCats, you deserve to know exactly where your money goes. That’s why we’ve built our operations around radical transparency.

Every campaign funded through GiluFunds is documented through our:
• FAN Campaign Hub – See real-time updates, stories, and impact reports for every active fundraiser.
• Social Media Channels – Get behind-the-scenes looks at rescues, medical care, adoptions, and follow-ups.
• Email Updates – Be the first to know when lives are saved and milestones are reached.

And that 15% of every GiluCats sale? It’s not a vague promise—it’s a guaranteed reinvestment into cat rescue initiatives you can actually track.

We don’t just ask for your support—we show you the results.

Stay Connected

This is only the beginning. Over the coming weeks, we’ll be sharing:
• Life-saving advice for Kitten Season
• Stories from our first FAN Campaigns
• Advocacy insights and calls to action
• Fun reveals from our upcoming Patriotic and Alien Cat collections

Make sure you never miss a moment:
• Sign up for the Gilu newsletter
• Follow us on Instagram and Facebook @GiluCats @GiluFunds
• Tag your rescue heroes and cat dads using #PawsTogether

Let’s Do This, Together

To every person who helped us get here: thank you. To every cat who inspired this mission: we see you. And to everyone reading this: we can’t wait to grow this village with you.

Welcome to Gilu. Let’s change the future, one paw at a time.