Every day, brands make promises about “giving back.” But at Gilu, giving back isn’t a marketing line—it’s the foundation of who we are

We created Gilu to do more than sell cute shirts and mugs. We built it to fund rescue efforts, educate cat lovers, and support a larger mission—the mission of GiluFunds.

Here’s how every Gilu purchase becomes a force for good 🐾

💸 15% of Every Sale Supports Rescue Work

That’s not a campaign. It’s not “up to” a certain percentage. It’s a commitment: 15% of every single purchase goes directly to GiluFunds—our nonprofit platform dedicated to reducing the stray and feral cat population in a humane, sustainable way.

Your purchase helps fund:

• Emergency veterinary care 
• Spay/neuter campaigns through the FAN Program 
• Trap-Neuter-Vaccinate-Return (TNVR) supplies and transport 
• Outreach and education in underserved communities

🧡 Learn more about GiluFunds’ mission →

🧭 Your Purchase Supports a Long-Term Solution—Not a Quick Fix

The stray and feral cat crisis isn’t going to be solved with one-time rescues or feel-good moments. It requires a strategic, sustained effort—and that’s exactly what your Gilu purchase fuels through our nonprofit arm, GiluFunds.

We’re not just here to help cats today. We’re building a future where every cat has the chance to live a safe, healthy, and respected life. Our approach is built on three essential pillars:

🧡 1. Funding

We don’t rely on seasonal fundraising campaigns or emergency appeals alone. Through GiluFunds and our FAN (Feline Assistance Network) platform, we provide consistent financial support to rescuers, trappers, fosters, and vet teams doing lifesaving work.

That includes:

• TNVR campaigns in high-risk areas 
• Emergency medical care 
• Long-term colony management

📚 2. Education

Solving this crisis also requires changing public perception. Many people don’t understand the difference between stray and feral cats, or how returning a “friendly” cat to the street puts it in danger.

We create content, toolkits, and campaigns to empower communities with the knowledge they need to protect cats and prevent suffering.

Your purchase helps fund the creation and distribution of these educational resources—and ensures more people are prepared to act with compassion and confidence.

⚖️ 3. Legislation

Without stronger laws, rescues will always be one step behind. We advocate for local and state policy changes that support:

• TNVR as a protected practice 
• Access to low-cost spay/neuter programs 
• Protections for community cats and their caretakers 
• Penalties for abandonment

Every shirt, mug, or sticker you buy helps move this legislative work forward. You’re helping change not just the present—but the system.

🔍 Full Transparency—Always

Let’s be real: many brands say they “donate to shelters,” but they rarely tell you which ones, how much, or what was actually done with the money.

We do it differently.

You’ll always be able to track:

• • Active campaigns through our FAN Campaign Hub 
  • Rescue updates via our social media channels 

• Where every GiluFunds dollar goes via monthly impact reports

We don’t just talk about impact. We show it.

📊 Visit the FAN Campaign Hub →

📱 Education Built Into Every Product

Every item in the Gilu shop is more than just a product—it’s an educational tool. Each piece includes a QR code linking to real information on:

• TNVR 
• Kitten Season 
• Responsible pet ownership 
• How to help friendly or abandoned cats

Because the people who love cats deserve to be empowered to help them, too.

🎯 You’re Not Just a Customer—You’re a Partner

When you shop Gilu, you’re not just buying for yourself. You’re investing in:

• A world where cats aren’t born just to suffer 
• A rescue system with long-term support 
• A model of change that includes everyone, even those who can only give a little

Whether it’s a $25 t-shirt or a $1/month donation through the Purr-sistence Fund, every choice counts.

🛍️ Shop the collection now →

💛 Join the Purr-sistence Fund →

🙌 Let’s Redefine “Merch with Meaning”

The internet is full of cat-themed products. But at Gilu, we’re building something more:

A movement powered by love, design, and action. 

Thank you for shopping with purpose. Thank you for being part of the village. And thank you for turning your passion into impact.