Our Mission, Vision & Values
At Gilu, we believe style and compassion go hand in hand. More than just an online store, we are a community of cat lovers turning passion into purpose. Through high-quality, cat-inspired designs, we celebrate the bond between humans and felines while directly supporting the welfare of stray and feral cats.
Every purchase makes an impact—15% of proceeds go toward rescue efforts, helping to create a future where every cat is valued and protected. Our mission, vision, and values drive everything we do, ensuring that fashion isn’t just about what you wear, but the difference you make.
Mission
At Gilu, we’re not just a brand; we’re a community driven by love, purpose, and a shared commitment to cats. Our mission is simple yet powerful: to craft high-quality, cat-inspired designs that celebrate the unique bond between humans and felines while directly supporting the welfare of stray and feral cats.
With every purchase, 15% goes toward rescue efforts, turning love into action. Gilu is more than a product line—it’s a movement. Through our focus on empowering communities, educating the public, and advocating for humane cat welfare, we aim to inspire a world where fashion meets compassion, and every action makes a meaningful difference.
Vision
We dream of a world where every cat is cherished, and every cat lover feels part of a greater purpose. Our vision is to make Gilu the go-to brand for those who adore felines— synonymous with style, compassion, and unwavering dedication to cat welfare.
By uniting people through our three-pronged approach—empowering individuals and communities, educating on responsible cat care, and advocating for systemic change—we envision a global movement that transforms passion into impact. Every design, every purchase, and every story brings us closer to a future where no cat is left behind.
Values
1
Quality & Creativity
We take pride in creating products that resonate with the unique charm of cats and their admirers. Every design reflects our dedication to craftsmanship, ensuring that each piece combines style with purpose, joy with meaning.
2
Empathy & Compassion
At the heart of Gilu is empathy—for the cats who need care and the people who give so much to help them. Compassion drives every decision we make, from supporting rescue initiatives to celebrating the stories of those who bring hope to cats in need.
3
Community Engagement
Gilu thrives on connection. We’re here to bring cat lovers together, creating a vibrant community bound by shared passion and purpose. Together, we amplify our voices, support one another, and make a lasting impact for stray and feral cats.
4
Responsibility & Stewardship
We understand the weight of our mission and embrace the responsibility of being advocates for cats. By donating a portion of every sale to rescue efforts and championing policy changes, we use our platform to nurture a better world for cats and their caregivers.
5
Integrity & Transparency
Trust is the foundation of everything we do. We are committed to being open and honest about how your support helps cats in need. With integrity as our guide, we aim to build a brand that you can believe in and feel proud to support.